Next June 28th, Tuesday, from 9.30 am to 10.30 am, we will carry out a new CEEI Digital Breakfast entitled: “STRATEGIC MARKETING: IMPORTANCE FOR STARTUPS”.
Strategic Marketing -as opposed to the other Operational Marketing of direct contact with the market-, seems more a topic to be addressed and developed by large companies than by nascent startups.
Concepts such as segmentation, differentiation, positioning, branding, competitive advantage… everything related to detecting opportunities in the market or new markets directly, or the study of market circumstances seem far removed from the need of these small companies to be on a daily basis, to “touch the market” permanently. However, it is necessary to reflect and lay the foundations of our future actions through decisions to be taken in the field of strategic marketing.
Sergio Bernués, consultant, trainer and lecturer specialized in Marketing and Innovation, and specialist in transforming and orienting organizations and people towards the customer, will be participating in this conference to talk about these issues, strategy, communication and people. He directs the consulting firm and the specialized vertical portal MARKETING DE PYMES.
We are waiting for you!
